Gazingle the franchise AI based CRM solution

Fuelled by tax reform, deregulation and an upbeat economy, the franchise industry is set for another year of strong momentum in the USA. The International Franchise Association is out with its 2018 Franchise Business Outlook, showing franchise industry expansion is set to grow for the eighth year in a row.

Franchise establishments are set to grow by 1.9 percent to 759,000 locations after increasing 1.6 percent in 2017, while employment will increase 3.7 percent to 8.1 million workers after growing 3.1 percent in 2017. The gross domestic product of the sector is forecast to increase by 6.1 percent to $451 billion and will contribute approximately 3 percent of U.S. GDP in nominal dollars, according to the report. Franchise business output will also increase 6.2 percent to $757 billion. The forecast follows a year of slower growth in 2017, mirroring trends seen the year prior in terms of employment and output. Source: https://www.cnbc.com/2018/01/29/international-franchise-association-report-industry-set-for-growth.html

Within this energetic sector, franchisors want their franchisees to grow and prosper – a classic win/win situation. However, the problem most franchisors face is that franchisees are generally technicians that provide products and service, not business people. They lack business skills (and critically cash flow management knowledge) and don’t know how to manage a team, customers and operational problems. So, for most franchisees money in the bank means they are doing well, and no money means there is a problem. At a base level, this is a very reactive and unsustainable way to run a business.

Traditionally, franchisors have supported franchisees through data collection and analysis (leads, sales, collections and overheads) to help them maintain and grow their operations. This has generally involved costly resources such as staff (or consultants) to source and collate franchisee data, analyse the information to determine key issues and then trying to figure out what needs to be done.

The many problems with this process include:

1. It is too expensive (for the franchisor leading to higher franchise fees)

2. It takes too long to complete (so data is often out-of-date)

3. By the time the franchisor understands what needs to be done, the franchisees are already suffering (which results in short- and long-term pain)

4. It is often more difficult to correct the problem due to the altered franchisee mind set (I’m in trouble and don’t know what to do)

5. It takes the franchisor much more time (and money) to fix the problem (multiple phone calls, meetings and/or video conferences as a counsellor to franchisees)

What if we could circumvent all these problems by implementing a user-friendly and intuitive cloud-based CRM system that has been specifically designed for the franchise industry?

Gazingle uniquely offers a CRM platform that provides users with:

1. A professional Business Plan

2. On-going business coaching

3. 20 years of franchise experience

4. A Unique AI Algorithm

All elements combine to provide franchisors and franchisees with a Direct Pathway to Business Success, How Refreshing!

Like to know more? Contact us at Gazingle today – we’re here to help!