Gazingle The Franchise AI CRM solution

There are many reasons why companies invest in a new CRM strategy. High customer turnover, inefficient processes and unreliable reporting are just a few examples.

Professionally implemented CRM systems deliver many benefits for sales, marketing, service and operational teams. Below are five key benefits frequently cited by our customers who have digitally transformed their business by implementing a new solution.

1. Connect with Customers

The primary purpose of a CRM system is to support a business in engaging its customers. CRM systems help companies better understand their customers – their history, status, purchasing behaviour and so on. As a result, CRM users are empowered to deliver a more responsive service and delight customers which ultimately contributes towards increased client retention.

2. Grow Efficiently

By better aligning people and business processes, CRM systems help organisations achieve greater scale and grow efficiently.

Some examples of this include:

• Replacing repetitive manual tasks with smart automated workflows that complete activities

• Avoid staff moving between disconnected systems by managing all workflows in a single interface

• Applying business rules, methodology and best practice to CRM workflows enabling users to follow guided steps and reach successful outcomes

• Improved productivity through better time management as CRM prompts users when important events occur, or if actions are missed

3. Discover New Insights from Business Data

Centralizing customer and process data presents new opportunities to maximize customer interaction and loyalty. With all relationship and transaction data available via a single interface, it means that timely, informed decisions can be made enabling organisations to operate with greater agility. An effective CRM system helps organisations tap into these insights and differentiate their offering with data-driven outcomes rather than an over-reliance on gut-feel decisions.

Modern CRM cloud technology includes embedded artificial intelligence providing further insight and driving proactive actions. This can include intent analysis from online posts, highlighting customer questions in tracked emails or revealing trends in the health of client relationships based on the frequency of contact.

4. Do Business Anywhere

Through mobile apps, web interface and offline access, CRM technology enables people to get work done anywhere. Wherever they are, team members have a set of tools to create, edit or collaborate on the processes and business relationships that matter to you, the business owner. With staff ably connected to CRM on-demand they can immediately respond to client requests, react to leads and manage existing accounts.

Mobile CRM apps that are fast, easy to use, intuitive and fit a mobile lifestyle are rapidly adopted. Extending these solutions into customer facing roles and processes will result in higher use of CRM systems and increasingly productive staff.

5. Safeguarding Business

It is imperative that you control access to your important customer and business information by securely storing data in the cloud. With advanced protection and automatic back-up, this data is protected from unexpected events. Most CRM security profiles and settings enforce controls so that teams and individual users have appropriate permissions to access records aligned to their role.

With data held in the cloud, most current CRM systems immediately offer significantly greater protection compared to storing customer data locally in spreadsheets, or legacy on-premise applications. Through smarter processes, connected apps and new insights gained from business data, effective CRM systems help organisations develop new customer centric business models that support strategic growth plans.

Interested to learn about a new, low cost, intuitive CRM platform built specifically for franchise operations?

Contact us at Gazingle today – we’re here to help!